Bold claim: Polestar is planning a bold expansion with four new models in three years, including a refreshed estate, and new Polestar 2, 5, and 7 all set to arrive by the end of 2028.
Next-generation Polestar 2
Polestar has now confirmed that the next version of its original electric saloon will debut in 2027, ahead of previous expectations. The company’s CEO or top executive, Lohscheller, described the development timeline as a rapid 30-month sprint, calling it “record speed.”
The upcoming second-generation 2 will sit on a fresh platform and preserve the car’s core strengths while addressing areas for improvement. A notable update is an increased overall length to improve rear passenger space. Production will continue in China.
Lohscheller also shared demographic details: Polestar’s current average customer age is about 45. The new 2 aims to attract younger buyers while keeping existing customers loyal. He noted that Polestar has sold around 190,000 Polestar 2 units so far and has a highly engaged community, hoping the new model will convert these enthusiasts into Polestar’s next-generation owners.
Polestar 7 to accelerate growth
The Polestar 7, a compact SUV closely related to the upcoming Volvo EX60, is planned for 2028. It targets Europe’s fastest-growing EV segment and is viewed as the linchpin of Polestar’s broader growth strategy. Lohscheller expressed confidence that the car will deliver progressive, performance-oriented qualities at a very appealing price.
The seven will extend Polestar’s design language and is expected to be sleeker than the EX60—reminiscent of how the Polestar 3 shares a platform with the EX90 but is lower and more purposeful in stance.
The roadmap ahead
Lohscheller stated that these four new models give Polestar a portfolio that positions it across the main EV markets and segments. He also confirmed that work is ongoing on the long-awaited sleek Polestar 6 roadster as a premium derivative, but it will not appear before 2029 at the earliest.
A provocative note for readers: Polestar’s aggressive four-model plan raises questions about price, scale, and the balance between sportiness and practicality in a crowded EV field. Do you think Polestar can maintain its distinct brand voice while growing rapidly? Share your thoughts in the comments.
Illustrative takeaway
- The next-gen Polestar 2 will be longer for more rear room, keep its key strengths, and remain produced in China, with targeting shifting toward younger buyers while safeguarding current customers.
- The Polestar 7 aims at Europe’s hotly contested compact-SUV EV segment, offering a compelling value proposition and a sleek, performance-focused design.
- A high-end Polestar 6 roadster remains in the pipeline but won’t arrive before 2029, signaling a strategic premium variant in Polestar’s lineup.
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